Egyptian CottonI used to shop for towels like everyone else. During the past 20 years, I purchased various brands at big-box department stores, thinking they were the best source for bath linens. But those towels didn’t work for me, no matter the brand or the (often expensive) price. I wanted a towel that was both soft and absorbent and retained those qualities even after frequent use and multiple washings. Finally, I found a towel that was close to my ideal–and then the Elegant Strand team spent two years improving upon it.
The Riviera towels are the ones I searched for in all my years of fruitless shopping. The secret lies in the branded Giza cotton we use for all of our towels. We are probably the only company that makes towels with these special cotton fibers. They are longer and softer than the cotton fibers used by our competitors and you can see and feel the difference in the quality of our towels.
I am confident that the Riviera is the best towel in the world. It’s the result of a thorough design and production process in which no effort was spared in our pursuit of excellence. Every detail speaks to this elevated craftsmanship, from the handcrafted, radiused corners designed for longevity to the high pile height that provides superior water absorption. After much research, we made the Riviera towel with a 735-gram weight. It’s perfectly plush yet still lightweight enough to dry quickly. This winning combination makes the towel ready to use the next time you need it without having to put it in the dryer.
If you’ve never owned a luxurious Bath Sheet, I recommend you purchase one and try it for yourself. If it’s not the best towel you’ve ever used, send it back for a full refund. And if it is the best towel, then build the ultimate towel collection by shopping at Elegant Strand.
Mark Lorberbaum
Founder
