Elegant Strand Featured in Brian & Dan

DIY Home Staging Tips

Tip 1: Keep it neutral. This isn’t a time for bold patterns and colors on your walls or furnishings. A neutral palette offers mass appeal and works well with any type of design style. If you find it hard to live without vivid color for even a little while, stick to select pops of color, such as a throw pillow, artwork or even a bowl of lemons against a neutral backdrop.

Tip 2: Create a cohesive look. Find motifs that you can carry throughout your rooms as a unifying design element. It could be a subtle pattern, a type of wood or a thematic feature. For instance, if your home has a coastal theme, you may choose to hang black-and-white photos of the ocean or put out a tasteful decorative bowl of white beach rocks on an end table.

Tip 3: Less is more. Coco Chanel used to say women should look in the mirror before leaving the house and take off one accessory for a chic and sophisticated look. The same could apply to home staging. Don’t fill every corner of a room with a piece of furniture, lamp or knickknack. This will make the space seem cluttered and too busy to be pleasing to the eye. Instead of piling a coffee table with books, trays, candles or other decorative objects, choose a statement-making vase with clean lines and fill it with fresh flowers. Another benefit of not over-staging and letting your rooms breathe—it creates a sense of airiness that makes a space appear larger.

Tip 4: Mix it up. You may adore a hard-edged industrialist interior design scheme, but it may not have the universal appeal you need to attract buyers. Blending design styles, instead of adhering to one niche theme, is a safer bet for attracting bids on your home. One of the easiest ways to do this is adopting a transitional design style. This is a blend of traditional and contemporary home design. They’re both popular. Many people will respond to them (and it will be easy to purchase any items you need for staging).

Staging your home can be simpler than you think. Try these techniques when you’re ready to sell your home—but be ready to pack up fast because the offers may start rolling in.

Alan Weiner, COO of Elegant Strand.


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