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  • Ultra-soft & luxurious
  • 100% Giza  Egyptian Cotton
  • Hand Finished rounded corners
  • Extra high pile height for maximum absorption
  • Towel Weight 735 GSM

Supremely Soft

Riviera towels are manufactured with extra-long 100% Giza cotton fibers renowned for their softness and durability. The extra-high pile height achieves maximum absorbency. These materials combined with expert craftsmanship place these towels among the finest bath towels in the world.

Ultra absorbency

Our extra-long pile height and 735 gsm towel weight are the perfect combinations for maximum absorbency and quick drying.

I used to shop for towels like everyone else. During the past 20 years, I purchased various brands at big-box department stores, thinking they were the best source for bath linens. But those towels didn’t work for me, no matter the brand or the (often expensive) price. I wanted a towel that was both soft and absorbent and retained those qualities even after frequent use and multiple washings. Finally, I found a towel that was close to my ideal–and then the Elegant Strand team spent two years improving upon it.

The Riviera towels are the ones I searched for in all my years of fruitless shopping. The secret lies in the branded Giza cotton we use for all of our towels. We are probably the only company that makes towels with these special cotton fibers. They are longer and softer than the cotton fibers used by our competitors and you can see and feel the difference in the quality of our towels.

I am confident that the Riviera is the best towel in the world. It’s the result of a thorough design and production process in which no effort was spared in our pursuit of excellence. Every detail speaks to this elevated craftsmanship, from the handcrafted, radiused corners designed for longevity to the high pile height that provides superior water absorption. After much research, we made the Riviera towel with a 735-gram weight. It’s perfectly plush yet still lightweight enough to dry quickly. This winning combination makes the towel ready to use the next time you need it without having to put it in the dryer.

If you’ve never owned a luxurious Bath Sheet, I recommend you purchase one and try it for yourself. If it’s not the best towel you’ve ever used, send it back for a full refund. And if it is the best towel, then build the ultimate towel collection by shopping at Elegant Strand.

Mark Lorberbaum


  • Always pre-wash towels before the first use.
  • Wash towels in a separate load, without any other items. Keep white and colored towels separate.
  • Use gentle liquid detergent. Avoid bleach or fabric softeners.
  • Wash in cool water on a normal cycle.


  • Tumble dry on low heat.
  • Avoid dryer sheets.
  • Remove towels immediately when dry, gently shaking them to keep them fluffy.
  • Do not dry clean or iron.

WASH CLOTH 12" x 12"

We offer FREE shipping on all orders within the contiguous 48 United States. All shipments will be confirmed through email, which will include tracking information so that you may track the package yourself.

Customer Reviews

Based on 2 reviews
Mark Lorberbaum
New Elegant Strand towels

I love my new towels with the rounded corners They are super soft.

Anthony Dixon
The best washcloths I have ever used.

These are the best washcloths I have ever used. These washcloths are exactly what I was looking for. I'm telling all of my friends and have been thinking about giving them as Christmas gifts. These cloths are so plush to the touch when dry but seem to fluff up with water and soap. These washcloths seem to make the soap lather up even more.