Just like many of our customers, I spent years searching for the perfect towel. I was convinced that the best quality towels came with the highest price tags from the fanciest brands at big-box department stores. However, the more towels I tried, the more disappointed I became. Even the most expensive and seemingly exquisite towels were missing the mark. Where was the softness? Where was the durability? And why couldn’t I find a towel with adequate absorbency?
The saying goes, “If you want something done right, do it yourself,” and that’s just what I set out to do. I found a luxury towel somewhat close to my ideal. From there, our Elegant Strand team spent two years improving it to the point of perfection.
The result? Our Riviera towel: A luxurious yet functional towel designed with comfort, absorbency, and durability in mind. Every element of our bathroom towels is intentional, from the expertly crafted, radiused corners created for longevity to the high pile height that delivers superior water absorption. We put thought and consideration into every detail of our luxury towels, right down to the specific weight. After much research and experimentation, we landed on a 735-gram weight to capture a soft and plush feel while still ensuring the towel is light enough to dry quickly.
While every Riviera towel is handcrafted in pursuit of excellence, perhaps the most celebrated feature lies in the details: our branded Giza Egyptian cotton. These special fibers set our towels apart from the rest, as they’re longer and softer than those fibers used by our competitors. Trust us; you’ll notice the difference.