Bath Towel

Regular price $100 $50 + Free Shipping


Product : Available Now

  • Ultra-soft & luxurious
  • 100% Giza Egyptian Cotton
  • Hand Finished rounded corners
  • Extra high pile height for maximum absorption
  • Towel Weight 735 GSM

Supremely Soft

Riviera towels are manufactured with extra-long 100% Giza cotton fibers renowned for their softness and durability. The extra-high pile height achieves maximum absorbency. These materials combined with expert craftsmanship place these towels among the finest bath towels in the world.

Ultra absorbency

Our extra-long pile height and 735 gsm towel weight are the perfect combinations for maximum absorbency and quick drying.

I used to shop for towels like everyone else. During the past 20 years, I purchased various brands at big-box department stores, thinking they were the best source for bath linens. But those towels didn’t work for me, no matter the brand or the (often expensive) price. I wanted a towel that was both soft and absorbent and retained those qualities even after frequent use and multiple washings. Finally, I found a towel that was close to my ideal–and then the Elegant Strand team spent two years improving upon it.

The Riviera towels are the ones I searched for in all my years of fruitless shopping. The secret lies in the branded Giza cotton we use for all of our towels. We are probably the only company that makes towels with these special cotton fibers. They are longer and softer than the cotton fibers used by our competitors and you can see and feel the difference in the quality of our towels.

I am confident that the Riviera is the best towel in the world. It’s the result of a thorough design and production process in which no effort was spared in our pursuit of excellence. Every detail speaks to this elevated craftsmanship, from the handcrafted, radiused corners designed for longevity to the high pile height that provides superior water absorption. After much research, we made the Riviera towel with a 735-gram weight. It’s perfectly plush yet still lightweight enough to dry quickly. This winning combination makes the towel ready to use the next time you need it without having to put it in the dryer.

If you’ve never owned a luxurious Bath Sheet, I recommend you purchase one and try it for yourself. If it’s not the best towel you’ve ever used, send it back for a full refund. And if it is the best towel, then build the ultimate towel collection by shopping at Elegant Strand.

Mark Lorberbaum

Turn your bathroom into a sanctuary with our Riviera cotton bath towels. Enjoy the absorbency of premium-quality, large bath towels that enrobe you in softness. Add washcloths, hand towels, and bath sheets to create a complete set of luxury linens that make bathing a ritual to be savored. 


  • Always pre-wash towels before using.
  • DO NOT overload the washing machine.
  • DO NOT wash towels with items that contain zippers, hooks, etc.
  • Use gentle liquid detergent.
  • DO NOT use bleach or fabric softeners.
  • Wash in cool to warm water, normal cycle, wash towels separately from other items.


  • Shake out towels between washing and drying.
  • DO NOT overload the dryer.
  • DO NOT use dryer sheets.
  • Dry towels separately from other items.
  • Tumble dry on a normal cycle or low-temperature setting.
  • DO NOT dry clean.
  • DO NOT iron.

BATH TOWELS 28" x 54"

We offer FREE shipping on all orders within the contiguous 48 United States. All shipments will be confirmed through email, which will include tracking information so that you may track the package yourself.

Customer Reviews

Based on 1 review
John Lincoln
Best I've Had, Quality Product!

I love them and so does my wife. Which is what matters most! Awesome product. I even recommended to a few friends.