We have circled the globe seeking inspiration for our industry-leading bedding products.
Elegant Strand was created to give our customers access to the finest bedding products in the world. Our beautiful, luxurious, couture-inspired linens are defined by their classic, tailored look, superior craftsmanship and extraordinary comfort.
What it takes to build a luxury brand.
You start with the philosophy of using the finest materials, exquisite craftmanship and attention to detail. Notice I did not mention cost or price. Those two elements should not be a factor in creating the best of the best. Most companies create an item to fit their profit margins or a specific MSRP and reverse engineer the materials and manufacturing to fit those numbers, thus sacrificing quality and compromising the integrity to produce the best product available. At Elegant Strand, we source the finest materials, the best artisans and do it at a fair price for the consumer and the company. We do not get entangled with the cost vs. margin debate. We create and build from the ground up the finest luxury products in the world and do so with the most efficient supply chain management. We prefer to allow all of our money to go into our products and not the middlemen, box store expenses, commissions, etc. This provides the best product at a fair price to the consumer. There is no need to cut corners or provide inferior service, the customer will appreciate and cherish products that are worth the price they pay for them as long as there is honesty and integrity in your reputation of delivering luxury and quality at a fair value.