Elegant Strand Towels

Florence Sheet Set Graphite Florence Flat Sheet Limestone

  • 100% Extra-long-staple cotton
  • 350 Thread Count Percale Weave
  • Luxuriously Soft, Smooth Finish
  • Monogramming Available on pillowcases

So it’s no surprise that cotton fibers and fabrics were the first thing we looked at when we began designing sheets for Elegant Strand. We realized that not all cotton fabrics are created equal—some were softer while others were scratchy. I’ve had a similar experience with shirts, where the cotton was so scratchy that I couldn't wear the shirt more than once.

It raises the question of why some cotton fabrics feel softer and hold up better over time than others? It begins with where the cotton is grown. Most of the soft cotton with longer fibers comes from Egypt, while shorter-staple cotton is grown in the United States. Egyptian cotton has a deserved reputation for exceptional handfeel as well as durability. Fiber length is an important factor in a fabric’s longevity because it’s less susceptible to pilling or fuzzing after a few wash cycles.

The best cotton—whether it’s for shirts or sheets—is soft and smooth to the touch. That’s why we’re very selective when it comes to the cotton we use in our Elegant Strand products. Our 100% cotton sheets range in thread count from 350 to 1,000. They’re soft from the moment you take them out of the package and only get better over time.

I encourage you to experience the superior performance and feel of the best 100% cotton sheets on the market. Our bed linens are amazing to the touch (and they’re similarly priced to the competition’s 275 thread count sheets, so you get more for your money). Enjoy the luxury of the finest cotton with Elegant Strand.

Mark Lorberbaum

$200 $50 - $60 Select options
Florence Pillowcase Graphite FLORENCE PILLOWCASE SET

Rest your head on our dreamy Florence pillowcases and drift off into a comfortable night of sleep. These aren’t just any cotton pillowcases—we use our signature Euro-Weave fabric made from the finest 100% cotton for the perfect combination of sateen and percale. Available in three subtle tonal hues, the Florence luxury pillowcases add understated sophistication to your bedding collection.

$40 $10 - $13 Select options

Surround yourself with elegance while you sleep in our luxurious Florence bedding. This EuroWeave flat sheet is silky smooth and feels wonderful against your skin to promote a better night’s sleep. Our 100% cotton flat sheet uses proprietary Euro-Weave fabric that combines the finest characteristics of sateen and percale for a sumptuous look and feel. The Florence Collection comes in 3 subtle tonal hues, which add a refined, sophisticated sensibility to your bedroom. 

$90 $23 - $28 Select options
Florence Fitted Sheet Limestone Florence Fitted Sheet Graphite

Silky soft and smooth, the Florence fitted sheet is an understated yet sophisticated foundation to your bedding set. Crafted from our proprietary Euro-Weave, this 100% cotton bedding combines the finest characteristics of Sateen and Percale for a luxurious finish that resists the test of time. Feel the elegance of beautiful sheets for a better night’s sleep.

$70 $18 - $20 Select options
350 thread count, 100% extra long, extra fine combed cotton bedding for superior comfort while sleeping. Haute Couture Sewing. Fits mattresses up to 20" thick.
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